Local Iowa State Student to Appear on CBS’ NCAA Tournament Coverage

After a nationwide initiative to find the craziest college basketball traditions and maddest fan rituals, Coke Zero has anointed Iowa State University student Nate Dobbels to star in a recurring in-game spot on CBS starting with the network’s coverage of the Sweet 16 men’s NCAA Tournament games on Thursday, March 26. A video showing Dobbels dressed as a gorilla and leading cheers at a Cyclones home basketball game will be contained in a Coke Zero vignette at the bottom of the screen that will appear at various times during CBS’ NCAA Tournament telecasts on March 26, 27, 28 and 29. The spot will promote www.tastethemadness.com, where Dobbels uploaded his video. During March Madness other fans can go to the Web site to upload their own spirited videos for the chance to be featured on CBS’ broadcast of the national championship game on April 6. Dobbels’ video, along with four others that will also be featured in the spot, were chosen from among more than 1,000 videos and photos submitted by fans across the country in February and March.