Big 12 TV Deal With Fox Struck, Big 12 Haters Frown

In Des Moines, Iowa, there are a lot of Big 12 haters. A majority of the sports people around here were predicting the death of the Big 12, telling us the Big 12 is not viable long term, that Iowa State was going to be screwed, that this TV "stuff" Beebe threw out there when the conference was kept together was just lip service, and most of those people were quite enjoying it.

Well, today was a bad day for these people, as the Big 12 signed a 13 year, $1.17 billion deal with Fox, to air all non-ESPN/ABC games on their platform. This deal, along with the current ESPN/ABC deal,  guarantees that after this 2011 season, every Iowa State home non-conference game, and every conference game will be televised on either ESPN, ABC, FSN, FX, or Fox College Sports.

Fox went from paying $20 million/year to air 20 Big 12 football games, to $90 million/year to air 40 football Big 12 football games, a 350% increase over the current Fox deal. That's funny to me, because there were people who swore the Big 12 was worth less than now with Nebraska and Colorado leaving the conference. Hmm.

As far as Iowa State goes, according to Jamie Pollard, Iowa State is going to bring in on average an additional $8 million over the life of the deal, bumping their TV revenue to about $17 million/year. Obviously that pales in comparison to Texas, Oklahoma, etc., but when you are a department operating on a $45 million budget, increasing that revenue by 17% is big.

People can say what they want and try to make fun of Iowa State because they won't receive an equal distribution of the money. That's fine. But what were the other options for Iowa State? This is better than the Big East TV deal, the Big 10 obviously wasn't interested in Iowa State, and conferences like the CUSA and MWC are bringing in just a couple million a year for each team.

What other conference could get Iowa State $17 million a year in TV revenue? The answer is none other than the Big 12. Sometimes you have to live with inequality, and I'm OK with that. I'd rather have the $17 million and be with the Texases and Oklahomas of the world, than to bring in $1-$2 million and be with the Southern Mississippis of the world. So how can anybody fault Iowa State, ridicule, or anything of that nature? They are in the position that will bring them in the most money.

Overall, this is a good day for Iowa State fans. The football program will get more exposure, more money, and the Big 12 doesn't seem to be going anywhere for at least another decade or two.

Trending Discussions

X
Log In Sign Up

forgot?
Log In Sign Up

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior users will need to choose a permanent username, along with a new password.

Your username will be used to login to SB Nation going forward.

I already have a Vox Media account!

Verify Vox Media account

Please login to your Vox Media account. This account will be linked to your previously existing Eater account.

Please choose a new SB Nation username and password

As part of the new SB Nation launch, prior MT authors will need to choose a new username and password.

Your username will be used to login to SB Nation going forward.

Forgot password?

We'll email you a reset link.

If you signed up using a 3rd party account like Facebook or Twitter, please login with it instead.

Forgot password?

Try another email?

Almost done,

By becoming a registered user, you are also agreeing to our Terms and confirming that you have read our Privacy Policy.

Join Clone Chronicles

You must be a member of Clone Chronicles to participate.

We have our own Community Guidelines at Clone Chronicles. You should read them.

Join Clone Chronicles

You must be a member of Clone Chronicles to participate.

We have our own Community Guidelines at Clone Chronicles. You should read them.

Spinner.vc97ec6e

Authenticating

Great!

Choose an available username to complete sign up.

In order to provide our users with a better overall experience, we ask for more information from Facebook when using it to login so that we can learn more about our audience and provide you with the best possible experience. We do not store specific user data and the sharing of it is not required to login with Facebook.